SMART Recovery Australia is launching a new campaign in January to raise public awareness of SMART Recovery meetings – a free service for people looking to make healthy changes around alcohol and other drug use or behaviours of concern.
There are over 200 SMART Recovery meetings available every week, either online or in person.
The campaign is titled #HealthyChangesYourWay and includes the below animated video, as well as a range of digital and print materials.
The campaign seeks to highlight SMART Recovery’s person-centred approach, which recognises and supports the unique goals and autonomy of each group participant.
Development of the campaign and materials was guided by survey results from over 1000 SMART Recovery participants, which looked at what people valued most about the program.
Funding for the development of this video was provided by the Australian Government, Department of Health
(Alcohol, Tobacco and Other Drugs COVID-19 Response Grant).